Nostalgia Just Ain't What It Used To Be

Okay, this is gonna sound weird, but I just remembered Binaca. I hadn't seen it, heard about it, or even thought about it in a really long time (like as long as it's been since I called someone collect). And I don't know what triggered it, but I just remembered it. Isn't that weird?

Well, maybe you don't think it's weird, but I was curious to see if Binaca was still being made. I figured it went away like a lot of other things from that era (baggy carpenter's jeans, cell phones with antennas, decent alternative rock, etc.). But lo and behold, it still exists! And that's not all. They actually have a Facebook fanpage and a Twitter feed! And you can't argue that that's weird. Okay, maybe you still don't think it's weird. But let me explain why you're wrong.

Binaca is from the 1990s. Period. That's when Jim Carrey asked someone (via his Canadian booty) if they had any Binaca in the heartwarming 1994 drama, Ace Ventura: Pet Detective. And now the Binaca people are doing all the new social media advertising that's become so popular for companies these days. But they're from the 90s! See? Weird! It's something nostalgic trying to be modern!

Still don't agree? Fine, it's analogy time. It's like Ralph Macchio (aka The Karate Kid) at age 50, on Dancing with the Stars. Or it's like finding out that the little kid you babysat when you were in junior high is married and has a couple of children and builds websites in his spare time. Or it would be like realizing that not only do slap bracelets still exist, but there's an iPhone app to design your own (I wish).

Still don't see how Binaca being on Twitter is weird? Fine, I give up.